e-book Business and Competitive Analysis: Effective Application of New and Classic Methods (paperback)

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Fleisher , Babette E. This is the definitive how-to guide for business and competitive analysis.

Transform raw data into compelling, actionable business recommendations. Answer the questions executives ask - What? So What? Court, Wellington, Somerset.

Iw Bank, Turk Valley, Nottingham. University College, Dundee. How to rapidly make sense of situations by identifying indicators to show if you are on track. The Intellectual Toolkit of Geniuses: Learn the tools you need to think sharper and smarter.

Business and Competitive Analysis: Definition, Context, and Benefits

They are concisely delivered, and still pack a big punch in effectiveness. Try the Kindle edition and experience these great reading features: Share your thoughts with other customers. Write a customer review. There was a problem filtering reviews right now.

Epub Business And Competitive Analysis: Effective Application Of New And Classic Methods

Please try again later. Kindle Edition Verified Purchase. These two authors have a wealth of real life experience in Competitive Intelligence and do not stint in sharing their knowledge. As a newcomer to the field, it was with immense gratitude that I discovered this book and the application of relevant tools and techniques found within has given me not only the insights I sought but also a far greater understanding of the critical thinking and analytical skills required to conduct effective strategic study.


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Eminently readable, well presented and practical. One person found this helpful.

This book was written buy a practical, and non arrogant Strategy Consultant. The content is very clear and simple to understand and use. We use it in a second year course on Business Environments.


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This is great book to refer to getting modern business and competitive analysis. Use it along with Porter's Five Forces and it would be an reference guide. I bought the Kindle-version of this book and I must say I got more than I had expected. What I really appreciate about this book is the easy to follow diagrams and the wealth of information about the techniques to use for CI.

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A clear, concise analysis of some business and competitive analytical approaches.